Audience Research

Horror Audience Research Survey

The purpose of this survey is to get valuable responses and so a good idea of the things I will need to include in my trailer to reach my target audience. It will also help me identify the age and gender my target audience will be.

Create your own user feedback survey

Questionnaire results

Questionnaire results from Maddy39241

Interview Questions 1 (demographics and psychographics of my audience) 

1. How old are you?
2. Are you employed?
3. What is your race?
4. Are you married, widowed, divorced, separated, or never married?
5. What is the highest level of school you have completed?
6. What are your interests/hobbies?
7. Are you religious?
8. How do you normally dress?

 Interview Questions 2 (concerning my magazine cover/ film poster and two similar products)

1. Looking at this magazine cover promoting the film 'The Shining', what do you think makes it appear like its for the horror genre?
2. What do you like and dislike about this cover and why?
3. If you were to improve it what would you suggest?
4. Are the key elements here effective or not and why?
5. Looking at the film poster for the film 'Sweeney Todd', what do you notice straight away and why?
6. If you saw this poster would you look at it properly or not and why?
7. What do you like and dislike about this product?
8. Again are the key elements here effective or not and why?

Interview Questions 3 (regarding the horror genre itself and a similar film trailer)

1. What do you like about the horror genre?
2. What do you dislike about it and why?
3. Looking at this film trailer how does it appeal to you?
4. What is the best thing about this trailer?
5. What is the worst thing about this trailer?
6. If you was making a psychological horror trailer what plot would you consider using and why?
7. What is your favourite and least favourite convention and why?

Here is the trailer my interviewee watched;

Here are the interviews; 

Interview Results

Interview 1

Interview 2 

Created with Padlet

Interview 3

Focus Group Questions (regarding my film trailer and a similar product)

1. What do you like about the horror genre?
2. What do you like about this trailer and why?
3. What do you dislike about this trailer and why?
4. How would you improve it?
5. What conventions would you like to see in a trailer and why?
6. Do you prefer to see the antagonist in the trailer or signs of him or her if there is one?
7. What type of victim would you prefer to see and why? This includes age range and gender.
8. What essentially scares you in a horror trailer?
9. What should I not include in my trailer and why?

Here is the trailer they watched;

Focus Group results

Audience Research Summary