Planning



Production Concepts

Here are my production concepts for my film trailer. I intend to improve this after I have had audience feedback. This will benefit my overall product as I will be able to film according to my plan which will appeal to my target audience.



My Questionnaire 

From completing this task I will have an idea on how my target audience feel about my production concepts. This means I can improve my work with feedback to suit my audience perfectly. For this task I will be using a survey website called 'Survey Nuts', which will allow me to create a survey online and share to my audience through social media or my blog.




My Questionnaire Results


For my first question I asked, what their favourite plot for a psychological horror is. My audience varied in their response. However, they all mentioned the antagonist being crazy or possessed and so caused torment on the other characters/victims. This will definitely be the case for my product. I will use this in my product as it appeals to my target audience, and so I will make sure that this craziness and torment is emphasised throughout.
In my second question I asked, what type of villain they would suggest for my product. Everyone mentioned gender didn't matter. Most responded with a crazy man/woman who they could empathise with as he/she would have a traumatic past which was the cause for this craziness. Also, a couple mentioned a villain like in the film 'The Shining'. 
For my third question I asked what they would prefer for my main location. They all chose a house as they can relate adding to the terror and realism.
In my fourth question I asked if they agreed with me having a female as the protagonist or not and most of them dissagreed.
In my final question I asked my target audience what music they would suggest for my trailer they said;
  • Noise - Gemma Hayes 
  • How many f**ks do I give (backing track) - Erika Jayne 
  • Royals - Lorde 
  • Lost Control - Anathema
  • Battle Cry - Imagine Dragons
  • Never Surrender- Extreme Music
Top 3

  1. Noise (slowed down possibly just backing track) - Gemma Hayes

2.Lost Control - Anathema

3. Never Surrender- Extreme Music


I will definitely not be using 'Survey Nuts' again as it wont embed onto my blog and so I had to Print Screen my questionnaire and add as an image to be able to add it to my blog. For my next questionnaire I will probably use 'Survey Monkey'.

Detailed Plot


It is based around a young girl called Janet who was abused by her father when she was eight. She had her fingers broken and then broke the same fingers off of her favorite doll so she wasn't alone. One day her father beat her so brutally she died. This occurred when she was holding the doll. Her spirit could never rest as she hated her father so much, and so her spirit flew into the doll. Who a man named James Chapman bought from a charity shop for his daughter. His daughter loves the doll but eventually grows up and doesn't want it anymore and so James puts it in storage to rot. Two weeks later James dies from an overdose. 

A letter arrives to a young man named Jake Cole who is James' nephew saying his uncle has died and in his will gave him everything in his storage.
In the storage, Jake finds a cloaked object with an old doll underneath, its very creepy looking so he takes it away to show his friend Clare, and scares her with it.
Little does he know that his uncle’s death was caused by that very same doll. 

Jake takes the doll home and puts it on a chair in his room but has to lay it down because it looks scary. He then goes to bed and a loud crash wakes him up, he rushes to his door and finds a shattered mirror on the floor and begins to pick it up but hears more noise. Scared, he slowly walks over to where the noise is coming from but then the light turns off and he assumes it was something to do with the electric so goes back to bed. There is another noise. He wakes up because of it to find the doll sitting up facing him. He panics, gets up and chucks the doll out of the window. The next day Jake wakes up to find the doll on his window inside his room. He becomes uneasy and feels like he's losing his mind. Jake then takes the doll to the bin and goes to school. That night things get worse for Jake. He becomes fearful and leaves the light on while watching TV as he could not sleep. Suddenly, the lights go out and he becomes very paranoid. A shadow is in the room Jake can barely see it but still worries. The light comes on but it is dull. However, it is bright enough to see the little girl on the other side of the room, in a state of death, her arm and fingers broken. Face pale and distorted she walks to him with one hand out and screams. Jake frozen in fear she reaches him easily and then disappears. Jake is left feeling uneasy and runs to be sick but does not when he gets there. He looks at himself in the mirror and says 'I can see you child'. 

We then see Janet's spirit torment him with the past when his father dies to turn him mad. This newly given insanity from the deranged spirit inside the doll consumes him to the extent of extreme paranoia. He tries to fight it and cries when he fails. He screams for hours uncontrollably. We see him shouting at the girl inside of him. Silence becomes apparent when the phone rings.

It was a call from Clare asking him to meet her, Katie and Rachel at the Library.
He walks to the kitchen picks up a large knife with a calm face and walks to the door and then outside. When he arrives at the Library his friends greet him. The rest of the library is empty and his eyes glare at them with little understanding.

Jake is covered in blood, but no one knows who's blood it is. Clare realises and asks him what has happened to him. When he doesn't reply she worries and runs to him. Then she sees the knife and slowly walks backwards. He walks towards them all. Clare shouts to Jake, 'it's not funny, stop joking' and then he speaks in a distort manner 'I'm not joking'. The girls scream and run. He runs towards them and hears the library door shut. He looks outside to see Katie running away and so he follows her. Jake eventually catches her and grabs her hair and slits her throat. The others run and try to hide down an alleyway. But Rachel cries and gives their location away. Clare hiding nearby tries not to scream while watching him break Rachel's arm and then her fingers, to only kill her.

Clare comes out of her hiding place screaming 'Jake this isn't you, please stop!' A tear trickles down Jake's face. He is trapped in his mind battling Janet as he fights to stop hurting the people he cares about and break free from the possession. He attacks Clare but manages to stop himself from killing her. Crying he slits his own throat when he realises the terrible crimes he has committed and with his last breath appologises and dies in order to set the spirit of the little girl Janet free from the doll. 

Clare is left with the death of all her friends crying over their bodies until the police arrive.


Survey on Detailed Plot
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Feedback from Detailed Plot 

Pitch


Pitch feedback

For my pitch I asked 5 members of my target audience what they thought about my Pitch and how I could improve it. I asked this in person and wrote down their responses.


What they liked;
  1. Target audience is both genders.
  2. Have a plan on how to make a low budget film (film trailer) effective.
  3. I like the idea of having unknown actors to cut costs.
  4. Good variety of conventions.
  5. Your pitch really fits in with the horror genre.
How to improve;
  1. Possibly include more about the demographics and psychographics of target audience.

Overall, I am fairly happy with my results. I only have one thing to improve on which I do agree with. Taking this information on board will help me effectively create a successful film trailer that will appeal to my target audience. 


Step Outline
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Step Outline Feedback

I asked another one member of my target audience what they thought about my step outline and how I could improve it. She responded with;
It flows well and has a lot of detail all the way through. However, to improve I would suggest making more scenes with less in each.

With this feedback I will try and make them shorter for clarity.

Script

Script Feedback (Interview)


For my script I only asked two members of my target audience to read and review it.

Questions
  1. What are your first thoughts on my script?
  2. Do you like or dislike it and why?
  3. How can I improve it?
                                                                 Interview
Interview Results

Character Profile


Here is my improved character profile. For this I added more characters and details to my previous. To add, I changed Jake and Clare's age to appeal more to my target audience. I also did these things   with intention, to help when picking my actors/actresses and fitting them with a role which suits them.


Character Profile Feedback

For my character profile feedback I asked two people (one male and female) to say whether they liked or disliked it and why. Then how I could improve. For this task I used yet another survey creator (Zoho Survey). However, I found that this has the same problem as Survey Nuts and does not embed onto my blog.
So to solve this I printed out the following questionnaire which they filled in.





From this I will improve the two things they said (include marital status and things about their past). I was overall very happy with the results and therefore think my character profile is good.
Shot List


                                                                 Storyboard
                                                                  
                                                                 











                                                                 Animatic
                                                           Location Scouting
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After I completed my location scouting I asked 3 members of my target audience in person what they thought about my locations and how I could improve it.

Kirsten: 

Liked - Liked that I thought about a number of locations and clearly identified why I chose the ones I did with good reasons.

To improve - Clearer images for some of the locations.

Sally: 

Liked - Very visual and clear.

To improve - Possibly mention backup locations in case you cant use some.

Mathew: 

Liked - Has a lot of detail.

To improve - Possibly more images of different angles and inside of houses.



Ancillary Planning





Drafts and Fonts
                                                          

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                                                             Production Schedule


Production Schedule from Maddy39241


Risk Assessment


Visual Planning 

Sound
I have already decided my main song for my trailer as it underlines the sub-genre that my film is based on. It fits in with my main character turning insane. At the beginning it has a fairly slow beat but from the middle onward the pace increases. I have a rough idea what parts of the song I will be including but will have to do this accurately when I have completed all of my filming. Also, a member of my target audience suggested it, therefore it is appropriate to them.

Here is the song;

Unfortunately I can not use this song as it is not copyright free. However, this song really appealed to my target audience and I feel like it would fit in with my chosen genre, highlighting the moment when Jake turns insane. It also emphasises his psychological battle and torment with Janet and so I will attempt to sing it as this will be completely legal. But, I am aware this may not work and so if it does not sound effective I will have to use another song.

For the beginning of my trailer I am considering having elements of these two backing tracks;


My version of 'Noise' is now in my animatic. I have 3 members of my target audience for their opinions on my version of the song. Here are their responses;

  1. It sounds so good
  2. Sounds really depressing so is good for this genre
  3. Is really somber and well sung


Editing

Here are some of the editing techniques I intend to use;



Footage

Ancillary Test Shots












I have decided not to use any of the above photos for my film poster or magazine cover as I have found they do not look appropriate and although a couple have a sinister appearance even with editing the lighting they will not be appealing or eye catching for my target audience. To improve I will be focusing more on the protagonist in the image and be more aware of the surroundings in the image to fit in with my other products.


Magazine Cover Test Shots








Here I focused more so on emphasising the protagonist as someone not quite sane. I am still uncertain to whether I will use one of these pictures so I will be asking my target audience for their opinion.

For my magazine cover photos I asked six people in person what they thought about my shots they responded with;




Summary of Planning

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